Best Company the iconic Italian label from the 1980’s is back with a bang at Giancarlo Ricci this season – fully armed with a stunning new collection created by the brands original designer, the legendary Olmes Carreti.  Best Company was the quintessential brand of the Paninaro, the Italian youth movement that began life in the sandwich bars of Milan in the early 1980’s.  Unlike the Casual Movement in the UK the Paninaro scene was mostly made up of middle class youths who would meet in Milan’s Panini bars sporting expensive designer clothing from brands such as Moncler, Stone Island, Timberland and above all else Best Company.

Italian style has always been known for its vibrant colours and few brands epitomise this more than Best Company, in the 1980’s the brand was focused around striking prints, bold branding and inventive uses of colour, so with its rich history and its association with Paninaro movement it’s easy to see why the brand attracts a cult following today.  After an absence of over 27 years Best Company steps back into the limelight with a spectacular collection of signature heritage designs which have been fully refreshed with a contemporary makeover.

This season Giancarlo Ricci (my favourite clothes shop in the whole world) has secured the exclusive rights for Best Company in Liverpool and they are proud to present a capsule collection of exquisite garments that have been designed and constructed to the very highest standard.  The new collection of t-shirts and sweaters combine high quality materials with vibrant colours, timeless Italian design and an attention detail that is second to none.

The sweaters are cut in a classic crew neck and feature a ribbed neckline and cuffs with a matching waistband, this makes for a very comfortable fit to the body.  Each sweater has been signed off with the Best Company logo to the left sleeve along with lettered branding across the chest which has been embossed with a luxurious towelling material.  You can choose from their range of vibrant pastel colours or dumb down to one of the darker shades.

To accompany the sweaters we have a range of classic t-shirts which have been spun from 100% cotton and feature a timeless ribbed crew neck with matching sleeves, each tee has been finished with the iconic embossed branding to the chest.  Giancarlo Ricci’s range of effervescent colours are perfect for the spring and summer months that lie ahead and will make an ideal addition to your seasonal wardrobe.

The return of this legendary brand is long overdue and amongst the casual fraternity it has been treated with a frenzy of excitement, and best of all, it’s now being discovered by a whole new generation of fashionistas who appreciate quality fabrics, outstanding design and a rich heritage.  You can shop for the full range of Best Company in-store or online now, a word of warning though, these pieces will be highly sought after and once they’re gone, they’re gone!  So don’t hang about, you can view the full collection on the Giancarlo Ricci website by clicking here.