We were very excited to receive the official press release for the Moose Knuckles SS’20 ‘Surf Rodeo’ campaign which stars Surfer, skater and model Evan Mock. The campaign features some truly stunning photography which was shot on the North Shore of Hawaii, not to mention some really tasty clobber!
The storyline of the campaign embodies the Hawaiian way of life. It portrays a group of friends on a Hawaiian adventure that leads them from a beautiful horse ranch to a beach bonfire with the cast ending the day in a sunset surf session, not bad work if you can get it!
The Spring/Summer 2020 Collection itself features a variety of lightweight quilted jackets, rainwear, seam-sealed parkas, fitted down jackets, and elevated country-influenced pieces – all in a colour palette inspired by the grasslands of the Canadian Prairies, apparently provoking a feeling of nostalgia! The standout piece of the season is a bleached denim jacket with suede fringe in a dramatized 80’s silhouette.
This season’s collection also includes graphic treatments, ranging from thematic horseshoes to humble “Eat Your Greens Broccoli.” The hardworking looks for the collection are designed with Moose Knuckles’ logo-patterned bandanas. Rounding out the Spring/Summer 2020 Collection, Moose Knuckles introduces custom, hand-made, python and kangaroo cowboy boots with inlay designs made by the Alberta Boot Company.
I have to say that this is a very impressive campaign showcasing some equally impressive garments, so make sure you head over to the Moose Knuckles website and take a look, as always you can do that here, you can also check out the uber-cool video below.